The 37th America’s Cup has arrived in Barcelona, bringing with it an unparalleled experience. From August to October, the America’s Cup Experience offers a series of unique activities and immersive experiences, and at the Fundación Ernesto Ventós, we’ve sought to add our personal olfactory touch to ensure that every aspect of these activities is sensorially complete.

This time, we dive into the excitement of one of the world’s oldest competitions: the “F1” of the seas. In the heart of Port Vell, you’ll find the first official exhibition of the 37th America’s Cup Barcelona: cutting-edge technology, multimedia rooms, and a series of immersive experiences that will allow you to experience the competition in a completely different way.

It’s within this setting that the Fundación Ernesto Ventós has contributed its unique touch with the MAR essence. The MAR perfume, created by our founder Ernesto, lives up to its name: its scent transports us directly to a boat, sailing full speed across the Mediterranean, where we feel the freedom, and our sense of smell is enveloped by marine notes.

Among all the activities, we highlight the world premiere of “One Hell of a Battle”. A film that takes us into the world of sailing, a thrilling, beautiful, and ancient sport. It immerses us in its history, its teams, and some of the secrets that make these boats fly over the water.

Diffusers strategically placed in the simulator and the projection rooms, guaranteeing that the scent of MAR be present in every corner, ensuring a complete sensory experience.

You definitely can’t miss the chance to smell the America’s Cup Experience!